Blessed morning this morning, Your Excellency. For the remaining days of this month of February,2017, we will be discussing about BUSINESS MASTERY.
Whether you are a business owner or working with a business owner, business mastery will help you to understand some basic principles of business, avoid some mistakes I’ve made (and many successful entrepreneurs I’ve met or studied made too) and channel your energy to what will make a difference in your business.
What NOT to expect?
This series is not about how to become an instant multi millionaire within a short while, because I don’t subscribe to that and I couldn’t do that in a short while, business success takes time, effort and perseverance. Let me blow my expert cover, that this series will be based on my LIMITED experience as an entrepreneur, the lessons I’ve learned, the small progress I’ve made and above all, how to become a concious psychologist as an ENTREPRENEUR.
Who is an entrepreneur? An entrepreneur is someone who is driven by a MISSION or a PURPOSE to achieve a VISION based on set GOALS backed up by STRATEGIES. You will find out that, there is nothing like PROFIT in my definition. Because the bottom line of an enterprise is not PROFIT, it is to solve problems and in doing that effectively, PROFIT is almost always a by-product. I know some CAPITALIST will argue this with me (this is my own opinion). However, even a Non-profit-making organisation must make PROFIT if they want to remain in business of achieving their mission and vision. In other words, profit making is not an option, it is a must, but that is not the prime reason of establishing an enterprise.
HOW I BECAME AN ENTREPRENEUR
In 2007 I started out in the personal development world. I began to work on my first book, “Maximize Your Life “. By 2009 to early 2010, I was moving from one top publishing house to the other in Nigeria to publish the book(University Press Plc, Jericho and Rasmed publications, both in Ibadan, Longman at Oba Akran Road, Macmillan and West African Book Publishers at ilupeju, all in Lagos) They all turned down the offer to publish the book. Their main reason, there is no established market for the book, it is a self-help book. Assuming it is a workbook, a textbook or even a novel, they will have invested in the book based on its content, but a motivational book, NO!!!!
To cut a long story short, I had to source for money to self-publish my first book in 2010 to turn my dream into reality. And after publishing and launching the book. The most important thing is to sell the book in order for people to benefit from its content and principles. In other words, I became an entrepreneur in 2010 because of my dreams, my mission and vision at a relatively young age because I have no any other OPTION.
Why are you an entrepreneur? Why do you want to be an entrepreneur? Is it to become wealthy or famous or you have an internal drive to solve a particular problem and make a difference in our world? Your reason will definitely determine how ready you will be to make SACRIFICES in your entrepreneurial journey and ultimately, how far you will go in your business in the long run.
Have a clear written VISION, MISSION, GOALS and STRATEGIES statement that will turn you on to do what you need to do in order to be successful as a business owner. Write them in a place you will always see them. I have mine on my success board in my bedroom. Being an entrepreneur is a TOUGH job, but all the above tools will keep you going during the tough times.
PS: Our FREE online training kick-start tomorrow, February 21, 2017. Have you registered? If not, why not? Register through this link NOW, https://www.sesankareem.com.ng/online-training/
SK-HEALS [ Health Strategist | Entrepreneur | Administrator | Leadership Teacher | Self Development Trainer]